Tech CEO Reputation Architecture
How we built a structured public profile for a technology CEO entering the US market—from zero media presence to 40+ placements in 6 months.
Challenge
A technology CEO relocating to the US had significant achievements but zero English-language media presence. They needed credible public visibility to support business development and talent recruitment in a competitive market.
Strategy
We designed a 6-month program starting with a full reputation audit, followed by narrative architecture that positioned the CEO as an expert in AI-driven business transformation. We identified 50 priority media targets and 20 podcast opportunities aligned with the narrative.
Execution
Monthly press office operations: 3-4 pitches per week, 2 bylined articles per month, weekly LinkedIn content aligned with the narrative. Parallel podcast outreach with custom talking points for each appearance. Award submissions to 5 relevant industry recognitions.
Results
- ✓42 media placements across tier-1 and tier-2 outlets
- ✓12 podcast appearances including 3 top-100 tech shows
- ✓Featured in 2 industry award shortlists
- ✓LinkedIn following grew 340% with engagement rate above 5%
What It Proves
Structured, disciplined execution builds compounding visibility. Each placement reinforced the narrative and opened doors to the next tier of media opportunities.
The Challenge
A technology CEO with 15 years of experience building successful companies in Eastern Europe was expanding to the United States. Despite significant achievements—multiple exits, hundreds of employees, recognized expertise in AI applications—they had virtually no English-language media presence.
The stakes were clear: in the US tech ecosystem, credibility is currency. Without a visible public profile, business development conversations stalled, top talent looked elsewhere, and potential partners couldn't verify the CEO's track record.
Our Approach
We began with a comprehensive reputation audit: mapping the competitive landscape, identifying narrative gaps, and defining what "credible" would look like in the US tech media ecosystem.
The core narrative we built centered on AI-driven business transformation—a topic where the CEO had genuine, deep expertise backed by real company outcomes. Every piece of content, every media pitch, every podcast talking point reinforced this single coherent story.
Execution
Over six months, we operated a full press office:
- Media relations: 3-4 targeted pitches per week to priority outlets, resulting in features, expert quotes, and contributed articles
- Thought leadership: 2 bylined articles per month in business and technology publications
- Podcasts: 12 appearances on relevant shows, each with custom preparation and post-appearance amplification
- LinkedIn: Weekly content strategy aligned with the earned media narrative
- Awards: Submissions to 5 industry recognition programs
Results
The numbers tell one story, but the compound effect tells a bigger one. By month 6, inbound media requests had begun—editors reaching out for expert commentary rather than us pitching. That's the inflection point where reputation capital starts generating returns on its own.
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