Fintech EU Market Entry Campaign
Launching a fintech company into three European markets simultaneously with coordinated PR across local and international media.
Challenge
A fintech company needed to establish trust and visibility across three EU markets simultaneously for their product launch. They had no existing media relationships in Europe and limited brand recognition outside their home market.
Strategy
We created a multi-market PR strategy with a unified narrative adapted to local media landscapes. Each market received tailored messaging while maintaining brand consistency. We identified key fintech journalists, relevant events, and potential partnership announcements that could serve as news hooks.
Execution
12-week coordinated campaign across three markets. Press office operations in English, German, and French. Partnership PR for 8 strategic announcements. Conference speaking applications and on-site media activities at 3 major events.
Results
- ✓65+ media placements across UK, Germany, and France
- ✓8 partnership announcements covered by industry press
- ✓3 speaking slots at major fintech conferences
- ✓Contributed to 40% increase in B2B inbound leads during campaign period
What It Proves
Multi-market PR campaigns succeed when built on a unified narrative with localized execution—not when you simply translate press releases.
The Challenge
A Series B fintech company had built a strong product and customer base in their home market but needed to expand into the UK, Germany, and France simultaneously. The launch timeline was aggressive—12 weeks—and they had no existing media relationships, brand awareness, or spokesperson visibility in any target market.
Our Approach
Rather than running three separate campaigns, we designed one integrated strategy with localized execution layers. The core narrative focused on how the company's technology solved a specific problem that was universal across European markets—but we adapted proof points and use cases for each country.
Execution
- Unified press office: Centralized strategy with local-language pitching in each market
- Partnership PR: Coordinated 8 partnership announcements as news hooks across the 12-week campaign
- Event strategy: Secured 3 speaking slots at major fintech conferences, with pre-event media outreach and on-site press activities
- Influencer layer: Engaged 15 fintech opinion leaders for product reviews and commentary
Results
The campaign delivered compounding results: early coverage in one market created credibility that strengthened pitches in the others. By week 8, inbound partnership inquiries had increased significantly, directly attributable to media visibility.
Have a similar challenge?
Let's discuss how we can build a structured PR program for your specific situation.
Book a consultation